Hi. I’m Lindsay.

Cutting through Clutter. navigating ambiguity. Capturing what’s really crucial. designing the invisible.

Applying design thinking to organizational structures and systems to help foster innovation through a holistic design approach.

Conducting design research and co-creating strategic brand solutions between systems, technology and stakeholders.

Reducing friction and pain points by understanding how, where and why to optimize a user’s experience.

Creating memorable brand experiences that deliver on a brand’s promise and uphold diversity, equity, inclusion and accessibility guidelines.

Understanding the integrated marketing landscape and using strategies and tactics to engage during various touchpoints of the customer’s journey

Art direction, styling, graphic design and visual executions that create compelling prompts to engage and delight.