Tennessee Fund
Removing Barriers for Fans to Purchase Tickets
Tennessee Fund is a longstanding client in which we design their annual printed membership guide sent to ticket holders each year to renew or upgrade their tickets for the University of Tennessee athletic events. Due to the increases in print production and mailing costs, they needed to update their website so information, especially during the unexpected year of COVID-19, was easy to change and direct members to for details.
A dynamic site design with season ticket information, membership tiers clearly defined and a new Fan Experience tool that allows a user to see available seating and parking options with pricing information prior to purchasing or upgrading their tickets.
Visit the Website →
The new Fan Experience tool allows a user to see available seating and parking options with pricing information prior to purchasing or upgrading their tickets. Not only could users access this information on their own, but TN Fund staff can use this as a sales tool when encouraging season ticket holders to upgrade their current package.
Project Team: Matt Montgomery, User Experience Director; Stephan Zerambo, Technical Director; Katie Marshall, Senior Designer