Biltmore Estate
Transforming Visitor Experience Access Online
Biltmore Estate needed a newly designed biltmore.com digital ecosystem that seamlessly integrated third-party platforms into a single sign-on (SSO) account dashboard, mobile first design updates and enhanced user experience features. Our team was tasked to increase their guest satisfaction score, increase lodging and ticketing sales, create clearer visitor funnels and see improvements in website task completion rates.
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We went through a detailed and rigorous process of auditing, organizing and restructuring, user testing and validation, new design and content creation, site migration and management, technical implementation and staff training. User testing on key task completion rates like booking a room, finding a retreat package, discovering daytime ticket rates helped inform our UX/UI design decisions.
We created a new logo, brand system and guidelines for Biltmore Shop to outline all requirements for the new e-commerce experience, including brand messaging and tone, call to actions, product descriptions, photography and features throughout the site.
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Project Team: Matt Montgomery, User Experience Director; Stephan Zerambo, Technical Director; Seth Harris, Front End Developer; Tuyen Ho, Art Director; Brandon Rochelle, Executive Technical Director